Made for Masses
Made for Masses
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An effective design strategy should serve as an expression of your business goals. To better understand your business, market, and goals behind your new project, we begin any new project with our Pilot process. This is an immersive process that allows us to craft a strategy that articulates where you’re going, how to get there, and what it will take.

Pilots uncover insights about the timeline, requirements, or goals that help define a successful outcome for the project. Developing a deep understanding of your business and unique goals allows us to make truly informed recommendations on a go-forward strategy. At the end of the Pilot, you will have a comprehensive document that gives you everything you need to get the project started including further research, core strategic insights, development strategy, milestones, deliverables, budget, and any other domains that are important to the success of the project.

Concluding the Pilot phase, we will have a mutually agreed upon roadmap that will help guide the rest of the project to a successful outcome.



The Information Architecture phase is where we begin creating a “blueprint" of the website or design piece, allowing us to focus on the general structure without color, photos, or refined typography.

We develop a visual site map or user flows that map out required pages and specific functional requirements. This phase culminates in the creation of wireframes for key pages that defines the content requirements, hierarchy, and functionality.



Once wireframes are approved, we begin translating them into fully realized designs. We start by designing key views as static compositions, establishing a look and feel to best represent the project goals and brand voice. Once the direction is approved, the design will be expanded to secondary views and other device sizes.



Once design has been approved, we begin to implement our development strategy defined in the Pilot Phase. This generally includes translating the approved designs into code using HTML, CSS, and JavaScript, including any animations or interactive elements. If its a website project, this is when we tie in our front-end code to the content management system of choice. This phase may also include asset production, content entry, search engine optimization, testing, deployment, and training.