Should I pay someone to build my Squarespace site?

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The short answer? It depends…

Full disclosure, here at Made for Masses, we are BIG Squarespace fans—like get out the foam fingers fans. We’ve been using it for years, and it’s allowed us to really streamline our process. We design and build simultaneously which means no flat design or wireframe phase. This saves time and money for our clients which is a huge plus for entrepreneurs on a budget. On top of that, it’s super intuitive, which makes it possible for people to build their own sites with little to no web development skills. 

But at what point should you consider bringing in a pro?

You want your site to align with a custom strategy

Let’s be real—it doesn’t matter how beautiful your website is if you don’t have a clear strategy behind it. When you pay for strategy and site in one, you can save a lot of time and money. At Made for Masses, we blueprint the strategy for your entire site before we even start building. That includes a deep dive into your business goals, a sitemap and content outline, competitive analysis, style and template recommendations, and SEO and marketing best practices. This way, the website that your clients see reflects the strategy that you want to put forward. 

You don’t want your site to look like every other Squarespace site

The beautiful templates of Squarespace are a bit of a double-edged sword. It’s easy to make your site look terrific, but it’s also easy for your site to look like everyone else's. When you utilize the full potential of Squarespace, the templates can have the look and feel of a more custom site. A polished online presence makes you look more professional and trustworthy to potential clients.

You’re an entrepreneur with bigger fish to fry

Building your first website is a lot of trial and error. If you’re building a business at the same time, you’re probably more focused on building a client base and deciding on a health plan for your employees. If you want your site done right the first time, it’s probably a good idea to bring in some help. We can show you how to maintain and make updates down the road, but we’re business owners too, and we understand that having a trusted partner to lighten the load can make all the difference. 

Creating a website that works for your business or personal brand doesn’t have to require a designer and developer to build the site from scratch. But it also doesn’t have to require diving in alone. Give us a shout for the extra boost you need to start something great. 

Justin Gilman