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Your feedback is vital to the success of the project, and the way you deliver it matters.

We’ve investigated many different directions to get to the best solution, and we’ve put a lot of thought into every decision that got us from a blank page to presentation-worthy website. We’re confident our solution is creative, hits all the stated project goals, and will resonate well with the target audience. We’re excited to share it with you and hope you are as thrilled as we are!

After years of designing and building websites, we’ve experienced the benefits of productive feedback so below are a few tips we like to share with our clients.



Stay objective rather than subjective. Avoid feedback based on personal taste, (e.g. “I don’t like the orange color”) but rather consider your target audience and reference the goals we set forth together in the strategy phase.


Rather than sending specific design directions (e.g. “Make the button green”) explain the problem first and we will propose ways to solve it. If you start with the problem, we can think about it from all angles and uncover methods to fix it.


Be sure to get feedback from any key stakeholders that need to have input, sooner rather than later. We wouldn’t want to get too far down the wrong path before a key person sees the work.


Take feedback from friends or loved ones with a grain of salt. They may have good taste but keep in mind that they would need to have our research and goals in mind in order to voice accurate feedback.


Above all, always remember - your feedback is necessary, and always encouraged. That’s why the quality of the feedback matters so much.